The team is working hard on developing new trainings for social media. So if you’re thinking about developing or expanding your brand’s involvement in social marketing, here are some strategies we are working on for you.
- Actively listen and observe before getting started
- Establish clear objectives and success metrics
- Evaluate opportunities through your unique strategic lens
- Create a unifying concept or theme
- Construct your social marketing architecture
- Aggregate and/or build social media assets
- Develop a plan for monitoring and responding to consumer discussions
- Roll out an integrated earned and paid media promotional plan
- Nurture your fans and community
- Measure against objectives and optimize continuously